Design Process : HIDE and SEEK

Tuesday, September 10, 2013

HIDE and SEEK

Hide and Seek is a store in Bussorah Street , somewhere near Haji Lane , opened by Keith Png. It sells a wide variety of things from clothings to eyewear to perfume and to beauty products. What I love about Hide and Seek is the concept of the store. Keith Png brings in brands that most of us would not have heard before like , B Sided , Nooka watches , Dr Denim and Puma BLACK LABEL , also he also brings in brands from local fashion designers like , JASON , Evenodd , Koops and Young and Restless. Personally I feel that he really expand the local fashion scene in bringing in designs from local designers and many Singapore celebrities do wear their clothing. Unfortunately , the pricing of the things are relatively quite expensive because of the fact that local designers do not mass produce their clothings in other countries , they do it in Singapore and the quality of it is good. An Evenodd tee can cost you at around $69-79 average and a JASON long-sleeve shirt can cost around at least $149. They also have interesting bag brands such as dothebag. Personally i owe 2 Puma Black Label products , a pair of high-cut sneakers designed by Rudolf Dassler Schufabrik and a hoodie designed by South Korean designer Bumsuk Choi. Puma Black Labels collaborated with different designers such as Alexander McQueen , Hussein Chalayan and Mihara Yasuhiro. Overally , I love the concept of the store as well as the unique products on sale that had caught the eye of many celebrities in Singapore. I would recommend checking this store out if you are interested in Fashion. :)